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Objective:
To get Gen Z on board with the Glass Hair trend using Igora Vibrance

Approach: Tapping on the Genz's desire for self-expression and individuality

Why #ReflectYourVibe? GenZs are all about expressing their Vibe and Reflect subtly promotes the USP of Igora Vibrance - glass hair

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Insight: Women often find themselves repeatedly checking their dress in mirrors, concerned about visible panty lines or tops riding up, creating discomfort and self-consciousness.

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Introducing the "Don't Look Back" campaign. 
Tired of constantly checking your attire? We've got the solution. Embrace confidence, move forward, conquering personal and professional challenges without the need to look back with Van Heusen Invisilite

INFLUENCER CAMPAIGN

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Playing on the core-ingredient proposition of 100% Natural Almond Milk, and the fact that almonds are called ‘badam’, we tell the audience that the best way to stay moisturised is to ‘catch a badam’...by bringing back the viral ‘Kacha Badam song, with an Everyuth Twist.
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Campaign Idea

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